Several major problems in the hottest digital prin

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Several major problems in digital printing

from "the nature of digital printing rock after compression until its strength is completely lost can be shown by the load deformation whole process curve shown in Figure 1" all over the street, digital printing has come into our life little by little. With the popularity of computer networks, this emerging technology, with its unprecedented flexibility, quality and total cost of ownership and many other advantages, has won more and more attention and love, but at the same time, it has also caused the exclamation of "wolf" from traditional printing practitioners. Because of this, when we discuss digital printing, the first thing we need to make clear is, is it a wolf or a sheep? This question can be attributed to two misunderstandings in cognition and application. First of all, is digital printing the terminator of traditional printing? Facing the surging trend of digital printing, many traditional printing manufacturers naturally believe that the emergence of this technology is to "compete for business" and market with themselves, so they intuitively hold an attitude of exclusion and suspicion. In fact, from a technical point of view, digital printing is mainly based on electrostatic imaging technology and direct plate making technology. Its common feature is that the plate making time is short, which can print short version business more economically, and even achieve flexible "one piece printing". This determines that its main market and development direction lies in the "on-demand printing" characterized by personalized printing, variable data printing, instant printing, etc. This market. It is what the traditional printing methods could not meet before. At the same time, at least in a short period of time, traditional printing still has a strong advantage that digital printing cannot shake in the field of mass printing. It can be seen that the role of digital printing is to fill the market gap caused by the technical characteristics of traditional printing, and its market positioning is different from and complementary to traditional printing

in the other extreme case, since digital printing is an effective supplement to traditional printing, and since digital printing is an irresistible development trend, some traditional printing manufacturers have adopted the way of purchasing digital printing equipment for proofing, and then taking it to the traditional printing equipment to pursue color and printing. The result of this practice is that although the efficiency of proofing has been improved, due to the different principles of the two, it is often difficult to track the color on the traditional printing machine, and the overall effect has not been improved. The root cause is not the poor digital printing equipment, but the improper positioning of manufacturers. This is also the second misunderstanding we want to discuss: application misunderstanding. The so-called 4 Pay attention to the quality and service life of the jaw seat. The application of digital equipment is by no means wishful thinking to graft digital equipment into the traditional printing process. The characteristics of digital printing determine that its relationship with traditional printing is not as simple as "1 + 1 = 2". What it faces is a market completely different from traditional printing. In order to make digital devices play the greatest role and create the greatest benefits, we must jump out of the thinking mode of traditional printing and find another way. So, digital printing -- where is the way

as a useful supplement to traditional printing, short edition business is the specialty of digital equipment, but it does not mean that this is the only advantage of digital printing. Opening up a new profit space that breaks through the limitations of traditional printing technology is the true meaning of "digital" pursued by many businesses

the market positioning of digital printing mainly lies in "on-demand, short edition and personalization", including customized printing, variable data printing, enterprise internal printing, etc. most of the market potential is that such items are huge and have unlimited business opportunities. It is also a new profit growth point of digital printing different from traditional printing. For example, on-demand printing of short edition books and sample books in the publishing industry; Personalized letters from insurance, finance, securities, commerce, public utilities and other institutions; As well as personalized bills, anti-counterfeiting printing, etc., are very suitable for the application of digital printing equipment. In addition, there is a larger unknown market waiting for the development of people with lofty ideals. It can be said that the future development space of digital printing is quite broad. At present, Fuji Xerox has taken the lead in the industry to promote a variety of personalized printing solutions suitable for China's national conditions, such as printshop mail, VIPP, etc., and achieved preliminary success. This marks that the personalized printing market is gradually maturing and growing

however, if enterprises want to get involved in the digital printing market, they must also pay attention to several issues, such as cost, profitability, customer acceptance, market saturation, etc. more importantly, they should choose the software and hardware solutions that are most suitable for their own conditions. At this time, the technology and service capabilities of manufacturers providing digital equipment are very critical. One of the best examples is that among the domestic enterprises that currently use digital equipment and have made profits, Fuji Xerox products, which occupy the leading position in the global digital printing industry, are widely used. The stronger the professional strength of the manufacturer and the more perfect the after-sales service, it means that the stronger the backing of the enterprise to develop digital printing; For enterprises, in the face of this emerging market, only when they have no worries about the future, can they make a go of it. In the digital printing market where opportunities and challenges coexist, whoever takes a step ahead of others will have more opportunities in today's information age

source: Shanghai printing forum

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