Where is the most popular cigarette label printing

2022-07-31
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Where are cigarette label printing enterprises?

b, up to 15 segments of linear compensation and correction function

with the acceleration of the process of global economic integration, people's awareness of environmental protection is growing. More and more countries and regions have focused on the tobacco industry, which is more harmful to people. Many countries and regions have introduced relevant policies to restrict and control the development of tobacco in the region. The most obvious is that countries prohibit the sale of cigarettes to teenagers under the age of 18; At the same time, in order to strengthen the efforts of tobacco control worldwide, the World Health Organization has asked countries to join the Framework Convention on tobacco control (FCTC), setting off a climax of tobacco control worldwide. We have seen that many countries have signed the convention with the World Health Organization for their own economic and health conditions. China is the 77th signatory

China's accession to the WTO has further strengthened economic and trade exchanges with other countries in the world, and also further opened up the domestic market. All WTO members carry out trade activities on the basis of free trade. This has brought competition to the domestic market, especially in the tobacco industry. It is not only facing the competition of the large tobacco industry in Britain and the United States, but also facing the complicated and disordered competitive environment in the domestic tobacco market. The domestic tobacco industry has to restructure and focus on building national brands to enhance its immunity and enhance its ability to fight against major tobacco groups in the world. The implementation of FCTC is a huge challenge for the tobacco industry, which means that the tobacco industry seeks development within the framework and freedom in the constraints. The convention not only requires the tobacco industry, but also deeply affects the development of the matching printing and packaging industry. The Convention clearly stipulates that in the packaging of tobacco, warning words and patterns shall occupy more than 50% of the main visible part of the packaging, and shall not be less than 30%. In this way, the cigarette label packaging in the tobacco industry must be replaced, which means that the tobacco manufacturers must rebuild their new image and brand, and the cigarette label printing enterprises serving the tobacco industry will become confusing under the influence of the tobacco industry. Therefore, HRB should make corresponding strategic adjustments according to the characteristics of the industry and closely follow the changes of the tobacco enterprises. Under such circumstances, where is our cigarette label printing enterprise going? If you want to answer this question, you should also have a clear understanding of the current situation of the cigarette label printing industry

higher costs and lower profits

in the 1980s and 1990s, the development of cigarette label printing industry in China was in full swing, and printing enterprises were springing up one after another. As long as they could get an order from a tobacco enterprise, they could feed a printing enterprise. Their profits were unprecedented, and there were many bosses who got rich overnight. At the same time, due to the economic development, people's aesthetic needs have changed, and the requirements for tobacco packaging are becoming more and more diversified. In order to further increase local taxes, and to occupy the market as much as possible, local governments and tobacco enterprises have made as many brands as possible (at most, a tobacco enterprise will have nearly 50 famous brands). In this way, in order to cater to the tobacco industry, the cigarette package printing industry has tried to bring forth new ideas in packaging materials and printing technology, from the initial copper paper to white cardboard, to composite paper Direct plating paperboard, transfer paper, so that the rainbow holographic film used today; The process is also from simple monochrome printing at the beginning to exquisite multi-color offset printing and gravure printing, from ordinary ink to violet laser curing ink and then to water-based ink

with China's entry into the WTO and the signing of the FCTC, the tobacco market has surged. In order to increase the competitiveness of domestic tobacco enterprises and compete with the international tobacco overlords, the state tobacco administration has implemented a series of policies aimed at encouraging famous brands, eliminating tobacco brands without a market, and realizing the third major merger of the tobacco industry. New tobacco enterprises have been re established, led by the tobacco monopoly bureaus of various provinces and cities, with the production capacity of more than hundreds of thousands of boxes. At present, the large-scale merger and reorganization project is further developing in depth, including the combination of cross provinces and regions (for example, Changchun and Yanji Cigarette factories merged into Kunming Cigarette Factory)

as a result, tobacco enterprises have more stringent requirements for cigarette package printing. They have strict control requirements for overprint accuracy, die-cutting specifications, printing pollution, transportation and storage after printing. At the same time, they also need to adapt to the high-speed cigarette packaging machine. This requires cigarette package printing enterprises to continuously improve their own technical strength, quality control and environmental standards, while constantly developing new processes, New materials should also be used boldly. In this way, the cost control of printing enterprises will continue to rise. Coupled with the fierce competition among printing enterprises, the ex factory price of cigarette packets will be significantly lower than before (for example, the early 4.5 yuan frosted aluminum plated card is now only about 3 yuan). Among them, there is another crucial factor: the price competition among the printing enterprises. In order to choose low-cost and high-quality cigarette label printing enterprises, the tobacco enterprises have asked the cigarette label printing enterprises to provide product quotations. As a result, the cigarette label printing enterprises have offered quotations within the minimum profit space in order to be favored by the price. Therefore, the price competition among the cigarette label printing enterprises is also in full swing, The influence of these factors makes the cigarette package printing industry rapidly enter the era of low profit

breaking the fixed-point group chasing the buck

cigarette package printing in the first few years, it was stipulated that in order to print cigarette packages, a printing enterprise must pass the printing approval of the state tobacco administration and be designated as a fixed-point printing enterprise before it can engage in the printing of cigarette labels. At this time, the quality control requirements for cigarette label printing are very low. As long as there is an approval certificate, generally speaking, the printed cigarette label can be accepted. At the same time, because the printing industry has just started, cigarette label printing is monopolized by several large cigarette label printing enterprises, and the application of technology update and new materials is relatively slow. These printing enterprises are mainly distributed in the coastal areas of Guangdong and the Yangtze River Delta, and there are few cigarette label printing enterprises in the mainland. However, with the deepening of reform and opening up, in order to further invigorate the market and accelerate economic development, the National Tobacco Bureau broke this "high hat". As a result, many printing enterprises have attacked one after another, aiming at this big "cake" and began to split the cigarette label printing market, from the monopoly of several companies at the beginning to the current competition. The subsequent printing enterprises broke the dominant position of the cigarette label printing industry. While injecting vitality into the printing enterprises, they also added many disadvantages of commercial competition. The cigarette label printing market is also crowded by new members (because the profit margin of the tobacco industry is relatively large). As the cigarette label printing technology is constantly updated and improved, the new cigarette label printing enterprises can take advantage of oneortwo technologies, so they can seize the market share and develop. Therefore, the competition among cigarette label printing enterprises has turned into a war without smoke of gunpowder

regional restrictions return to the local

in the early stage of reform and opening up, cigarette label printing enterprises relied on the regional advantages along the coast and the river. They not only had an advantage in the import of technical equipment, but also had a great advantage in regional policies and human resources. Most of the designated cigarette label printing enterprises are located in the Pan Pearl River Delta and the Yangtze River Delta, which makes the mainland tobacco enterprises try to strengthen their strength in order to occupy the market. However, with the acceleration of the process of economic integration, various industries are considering reducing costs as low as possible, especially the tobacco industry. After the death of the world and the signing of the FCTC, it has brought an inestimable impact on the development of the tobacco industry. At the same time, with the continuous improvement of printing technology and equipment in the mainland, the advantages of cigarette label printing enterprises in coastal areas have been gradually diluted, and at the same time, they are subject to geographical restrictions, When choosing printing units, tobacco enterprises have not taken coastal areas as their first choice, and have reached a good cooperative relationship with printing enterprises in the mainland. In addition, the cigarette label printing enterprises along the coast did not grasp the market trend, and many of them blindly introduced equipment to expand the scale, resulting in a passive position in the current economic environment. The reduction of solidified funds and business volume also sounded an alarm for the development of cigarette label printing enterprises. Suddenly, the dominance of market share was impacted, which caught cigarette label printing enterprises unprepared and left a large number of equipment and personnel idle. According to the investigation on the sales in the first half of this year, the sales of several major cigarette label printing enterprises in the coastal area decreased compared with the same period last year, and even some manufacturers were almost on the verge of collapse due to the loss of business. The elimination of this regional limitation pattern has made the future of cigarette label printing enterprises mixed and hazy

in the face of various adverse factors and the squeeze of many adverse environments, cigarette label printing enterprises must readjust their development strategies, reposition their total resources, reverse the current business model and re open up the market

take the joint venture route

for the cigarette label printing enterprises along the coast, this route is more appropriate. On the one hand, it can re-establish a printing company with a joint venture with a tobacco enterprise to further consolidate the business market; on the other hand, it can transfer and cultivate technology and manpower for new printing enterprises based on the old printing enterprises, which can provide development space for the company's technical equipment renewal, so as to provide a good mutual driven platform for the company's overall development. This is the first consideration for the tobacco enterprises, so that they can reduce costs, but also reduce their own costs, killing two birds with one stone. In this regard, Shenzhen Jinjia Color Printing Co., Ltd. has established joint ventures with tobacco enterprises in Shenzhen and Anhui respectively and has developed business in relevant regions; Shantou Dongfeng Printing Co., Ltd. has also established joint ventures in Guiyang and Guangxi respectively to serve tobacco enterprises and consolidate its two tobacco markets

diversified operation

at present, once a printing enterprise reaches a certain scale, its market share of nearly 50% of Honeywell's products are committed to energy conservation and environmental protection, it will be in a state of stagnation or decline, because the development status of Chinese tobacco enterprises and the development status of Chinese private enterprises will affect the development of cigarette label printing enterprises. In such an environment, The scale and business model of cigarette label printing enterprises are not easy to be purified and simplified. In order to reduce operating costs and reduce excessive dependence on the market, cigarette label printing enterprises should consider the route of diversified operation. Shenzhen Jinjia group took an early step in the path of diversification. Since the establishment of yongtoyota Technology Co., Ltd. with Taiwan Toyota technology in 2000, which is mainly engaged in OPP and PET composite paper and transfer paper, it has successively set foot in paper logistics, IC card intelligent water meter and other fields, some of which have made considerable progress. It not only provides material sources for the group's cigarette label printing, but also plants vaccines for the improvement of their own immunity. Through diversified operation, the group has formed an industrial chain with cigarette label printing as the core and other industries as auxiliary industries

of course, taking the diversified operation route is not blind operation. It is necessary to find the basic point of self-development and take this basic point as the core to continuously expand

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