Investigation on the implementation of energy savi

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Household appliance energy-saving subsidies "landed" investigation the market was not expected to be hot, and the purchasing power was not released

relevant people from Haier told that the implementation effect of energy-saving subsidies was not obvious for the time being, and had little impact on the performance of enterprises

in early June, the Ministry of finance, the National Development and Reform Commission and the Ministry of industry and information technology jointly issued the detailed rules for the promotion and implementation of energy-saving household refrigerators, washing machines and water heaters of the project of benefiting the people. The energy-saving subsidy has lasted for more than 20 days. It has been learned from major stores in Beijing that although the energy-saving subsidy policy has attracted the attention of consumers to a certain extent, the sales scene is far less popular than expected

consumers' dilemma

energy saving subsidies are for reference only

according to relevant regulations of Beijing, the products involved in the subsidies include energy-saving household appliances with energy efficiency marks of class I or class II, including televisions, refrigerators, washing machines, air conditioners and computers (equipped with energy-saving displays). Citizens who buy these energy-saving products can enjoy financial subsidies. Among them, 300 yuan/set will be given for the purchase of first-class energy-efficient TV sets, refrigerators, washing machines and air conditioners; A subsidy of 100 yuan/set will be given for the purchase of secondary energy-efficient TV sets and air conditioners; For the purchase of energy-saving computers (equipped with primary and secondary energy efficiency displays), a subsidy of 200 yuan/set will be given

it is learned from the major home appliance stores in Beijing that if you buy air-conditioning products of different grades, you can enjoy a subsidy of at least 400 yuan and a subsidy of at least 180 yuan. The subsidy policy is applicable to the purchase of household electrical appliances in stores. Consumers need to carry their ID cards. After registration, they can receive the subsidy after the national energy saving subsidy is issued on July 1. Consumers who purchased before July 1 can receive the subsidy after registration

according to a customer manager at anzhen store of Suning Electric Appliance Co., Ltd., in Midea, a medium and high-end brand of air conditioners, all level 2 appliances should be regularly inspected; Fluorine high-end air conditioners are the most popular and popular. There is no subsidy for medium and low-end machines or low-end machines

it is learned that the price of air conditioner is 4488 yuan, 3998 yuan after finishing the activity, and 240 yuan of subsidy. The actual price that consumers can buy is 3758 yuan. That is to say, through a series of price reductions, the final difference is nearly twothousand yuan

compared with a middle - and low-end machine without subsidies, the price is 3300 yuan, 3100 yuan after finishing the activity, and the middle price difference is very small

it should have been very attractive to consumers, but it does not seem to have the ideal of expected sales. In several major shopping malls, I got to know some consumers. Most consumers reported that the price of subsidized machines was relatively high, and they were more willing to buy machines with high cost performance

a store manager of Gome Electric said: there are still some functions of energy-saving subsidies to attract consumers' attention. During the Dragon Boat Festival, the sales volume of household appliances increased by a certain margin, and most consumers came for the energy-saving subsidy policy. However, the market is not as hot as expected. The main reason is that consumers' desire to buy is mostly aimed at middle-end products. Household appliances generally have a long service life. Now consumers generally do not choose low-end products. Most of the products with energy-saving subsidies are high-end products with relatively high prices. Compared with several middle and high-end products, those with moderate prices and strong activities are more popular

purchasing power has not been released

enterprises have not achieved results

although the policy has only been implemented for nearly a month, the decline of sales in the home appliance industry has slowed down. However, for enterprises, the impact on performance is limited

Haier related people told us that the implementation effect of energy-saving subsidies is not obvious for the time being, and it has little impact on enterprise performance

for enterprises, the positive effect of household appliance energy-saving policy is long-term, and it is difficult to see obvious effect in the short term. The substitution of energy-efficient products for low-end products in the market cannot be denied. A relevant person of Hisense Group said so

in addition, the person in charge of household appliance manufacturers told that the subsidy policy for household appliance energy saving came suddenly for enterprises, and the enterprises were not fully prepared for energy-saving products: the subsidies were mainly for energy-efficient products. In the past, there were not many arrangements in the production plan, and most of them were focused on supporting level 3 energy-efficient products for enterprises. Now the policy is issued, and the production planning for energy-efficient products takes time. It will be some time before the energy-saving policy of household appliances is fully displayed in the market

it has been widely predicted in the industry that if the policy factors are excluded, household appliances will rise by about 5% this year. The implementation of household appliance energy-saving subsidies may only limit the number of experiments at home, and the sales of electricity this year will form an increase of 5%-10. In this way, the policy will bring an increase of only 5%

liubuchen, an observer of the household appliance industry, told us that China's economy is slowing down and household appliances are affected. Previously, the policies of home appliances going to the countryside and replacing old ones with new ones actually caused a large overdraft on the sales of home appliances. For example, a large amount of water in the reservoir has not been stored, and the purchasing power has not been released

indicators are not equal to money

put an end to power rent-seeking

after the promulgation of the detailed rules for the implementation of energy-saving subsidies, it has been widely concerned in the industry. However, in the follow-up implementation, whether each link can be strictly controlled has become the focus of attention in the industry. A market person raised doubts: the energy-saving policy for household appliances needs to be taken into account before it happens, so as to prevent the formation of a bad atmosphere: dealers do not sell electric sales indicators, but exchange the indicators for money

insiders suggest that the quantity and model of relevant products of enterprises eligible for subsidies should be publicized. At the same time, a sound system should be established and applied in shopping malls and stores. Consumers can query TECHNYL reg at the purchase site; Redx subsidizes each product with lower materials and production costs

energy saving subsidy manufacturers are the direct subsidy objects, but the details are not clear in the subsidy process

in the interview, a consumer told that while paying attention to household appliances for many times, he found that the sales price of some stores in June was significantly higher than that before May

relevant market supervision departments should prevent enterprises from raising prices first and then reducing prices. For consumers, they do not know the original price of products, so as to prevent subsidies from becoming empty talk and costs from passing on to consumers. Liubuchen told me

in his opinion, it is not ruled out that energy efficiency products imported once in the past three levels were transformed into energy efficiency products of two levels and state subsidies were obtained. This is often the result of the joint action of enterprises and relevant institutions. Relevant functional departments play an ignominious role and seek power rent

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